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Text File  |  1996-04-10  |  577b  |  14 lines
  1. rationalism with a single technology.‚Äù (1964, p.15)
  2.  
  3. McLuhan argued that new electronic media would 
  4. give birth to new forms of rationality, and 
  5. consciousness, but warned that in the rearview 
  6. mirror of print-based rationality, these new forms 
  7. would appear menacing and irrational. McLuhan‚Äôs 
  8. enduring relevance is as a catalyst inspiring his 
  9. successors to tease out the profound 
  10. consequences of mediamorphosis.
  11.  
  12. ‚ÄúBy putting our physical bodies inside our 
  13. extended nervous systems, by means of electric 
  14. media, we set up a dynamic by which all previous